Public Relations for Food, Travel, Consumer, and Mission-Driven Brands
Public Relations: Helping Great Stories Get Heard
Junapr is a Vermont-based public relations firm that helps brands earn trusted media coverage. Our strategic communications practice specializes in food and agriculture, travel and consumer lifestyle, and mission-driven organizations, while partnering selectively on broader mandates. Our team of senior PR professionals builds media relationships, shapes messaging, and reports measurable results against your business goals.
What does strategic public relations include?
Effective PR is more than sending press releases and hoping journalists care. It is an ongoing mix of work, built around your goals:
Media relations. Pitching and placing stories with local, regional, national, and trade media.
Strategy and planning. A clear plan tied to your business goals, audiences, and calendar.
Messaging and positioning. The story you tell, and why your audience should care.
Media training and workshops. Preparing spokespeople and leaders for interviews.
Events and hosted press. Press events, activations, and media visits that create coverage. See our PR-led events and experiential campaigns.
Crisis communications. Preparation and response when it matters. See our crisis communications services.
Digital and affiliate. Social, newsletters, creators, and affiliate programs that extend earned coverage. See our digital strategy and affiliate marketing services.
Who does Junapr serve?
Food and agriculture
Food, beverage, dairy, and agricultural brands and cooperatives. We help with product launches, brand storytelling, farm and producer stories, and reputation management.
Travel + Home, Garden + Lifestyle
Destinations, hospitality brands, and maker-driven home, garden, and lifestyle companies. We build visibility through media relations, hosted press visits, product launches, seasonal campaigns, and creator partnerships that drive bookings and sales.
Nonprofits and mission-driven organizations
Nonprofits, arts organizations, associations, and professional services firms. We help with awareness, fundraising, board communications, and thought leadership.
When is PR the right fit for you?
PR works best when earned trust is central to how your brand grows. It is a strong match if:
You sell through a story, such as a farm, a place, a maker, or a mission
want coverage in outlets your customers already read and trust
You are launching a product, season, event, or campaign and need a reason for media to care
You want results tied to coverage, inquiries, bookings, sales, or donations, not only impressions
PR may not be the right first step if you need sales within weeks. In that case, we can pair PR with affiliate marketing or digital strategy so coverage builds on a steady base.
Should you hire a PR firm or do your own PR?
You can do your own PR. The better question is whether you should. Clients who get the most from Junapr are ready to work strategically with us to earn media coverage. We bring a focused approach that is hard to sustain in-house, where competing priorities dilute your effort. We also bring media relationships, an outside perspective, and capacity when you need it. For a step-by-step comparison, read how to choose the right PR agency
How do we measure PR success?
You will not wonder whether your PR budget is working. We tailor reporting to your goals and keep you informed on a regular schedule. Depending on your objectives, we report on:
Media placements and the quality of the outlets
Reach and share of voice
Message pull-through
Sentiment
Website traffic and inquiries from coverage
Bookings, sales, sign-ups, or donations that followed
Why Junapr?
How much does public relations cost?
PR is typically priced as a monthly retainer, a project fee, hourly billing, or a hybrid. Scope, media goals, and team size set the price. Crisis work is billed hourly with a minimum. See our crisis communications fees. For ongoing programs, we build a proposal around your goals.
Aside from our experience, our commitment to results, and our team, what sets us apart is our size. We are approachable, even fun-sized. Multiple PR professionals can support your business, and we are small enough that you will never get lost in the shuffle. We do not have big or small clients. We have partners, and we support them equally.
Junapr has been named to PRNews' Agency Elite 120 for the sixth consecutive time. Our leaders have also been named to PRNews' Top Women in PR three times, twice for founder Nicole Junas Ravlin and once for vice president, Izabella “Iza” Carr.
Recent Client Coverage
Public Relations FAQ
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Most agencies use a monthly retainer, a project fee, hourly billing, or a hybrid. Retainers suit ongoing media relations. Projects suit launches and events. Hourly billing fits crisis and short-term work.
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Look for industry experience, a senior team that does the work, clear reporting, and a style that fits yours. Ask for examples, references, how fees are structured, and who will be on your account.
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Ask what is included, who does the work, how often you will hear from the team, how results are reported, and what extra costs may apply.
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Product launches tied to seasons and trends, producer and farmer stories, experiential events, recipe and chef partnerships, and proactive reputation planning.
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Coverage in travel, home, and lifestyle media builds trust and sends qualified visitors to your site or door. Hosted press visits, seasonal campaigns, and creator partnerships turn that attention into bookings and sales.
How do you get started with Junapr?
Starting a PR partnership is simple. Here is what to expect:
Reach out. Tell us about your brand, your goals, and your timing using the form below. We respond within one business day.
Discovery call. A senior team member talks with you for ~30 minutes about your goals, audience, and what has and has not worked.
Proposal. Within five business days, you receive a proposal with scope, deliverables, team, reporting, and fees.
Kickoff. We align on messaging, media targets, and a 90-day plan, and assign your day-to-day lead.
Reporting. You hear from us on a regular schedule, with results measured against your goals.
If you are facing a crisis, email crisis@junapr.com for a response within an hour.
Let's talk.
Tell us what you want people to know about your brand.