Where narrative meets numbers and every channel tells the same story.

Digital Strategy. Powered by PR.

At Junapr, digital strategy isn’t a separate department. It’s part of how we do PR.

We bring digital and PR together to create campaigns that build momentum, not just moments. Whether it's a commerce story going live on Food & Wine, an influencer unboxing your product, or a newsletter driving clicks to affiliate links — our job is to make sure it all works as one.

Our role isn’t to replace your digital agency. It’s to amplify your efforts by making sure PR, content, and campaigns are connected and conversion-ready. We bring a PR-led lens to digital — building strategies that elevate your story, support your campaigns, and strengthen every channel you’re already using.

What We Bring to the Table

Our digital strategy services are built to support earned media, brand storytelling, and measurable outcomes — all in service of your broader campaign goals.

Social + Content Strategy

  • Platform-specific calendars aligned with PR campaigns

  • Brand-aligned voice + tone development

  • Paid social support tied to launches and promos

  • Cross-channel content planning for visibility + engagement

Newsletter Strategy

  • Editorial calendars for monthly or campaign-specific sends

  • Copywriting + layout guidance that mirrors PR messaging

  • Subscriber growth recommendations (earned + affiliate-driven)

  • Performance tracking (open/click rate, conversions, affiliate impact)

Influencer & Creator Partnerships

  • Strategic creator vetting across earned, affiliate, and paid

  • Brief development, usage rights coordination, and brand alignment

  • Integration with affiliate strategy + PR campaigns

  • UGC repurposing across platforms

Reporting & Insights

  • Campaign-specific performance reports (earned + owned)

  • Strategic insights to guide future PR and content planning

  • Trendwatching + competitive landscape reporting

Why This Matters

Your brand’s story doesn’t live in one place. Your strategy shouldn’t either.

We connect the dots across PR, affiliate, social, newsletters, and influencer activations so every channel reinforces the same message, and drives measurable outcomes. Whether you’re building buzz, boosting traffic, or nurturing loyalty, our digital strategy ensures your efforts are aligned, intentional, and working toward the same goal.

We’re not managing channels. We’re managing outcomes.

Want digital strategy that doesn’t just live online, but drives real-world outcomes?