Media Relations That Earns the Coverage Your Customers Trust

Media relations is the work of building relationships with journalists, editors, and producers so your story reaches the outlets your customers read and trust. Junapr is a Burlington, Vermont, media relations agency that pitches and places stories in national, regional, and trade media for food and agriculture, travel and consumer lifestyle, and mission-driven brands.

Where Our Clients Have Been Featured

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What Our Media Relations Includes

Every program is built around your goals, your audience, and the outlets that reach them. Depending on your needs, we handle:

  • Story development and angle testing. We find the news in your work and test it against what editors are covering now.

  • Targeted media lists. We build lists by beat and by reporter, not mass blasts, so each pitch reaches someone who covers your topic.

  • Pitching and follow-up. We write personalized pitches and follow up with respect for editors' time.

  • Product and gift-guide placement. We time seasonal pitches to editorial calendars and lead times.

  • Hosted press and FAM visits. We bring journalists and creators to your destination, product, or event. See our PR-Led Events work.

  • Spokesperson media training. We prepare your leaders for interviews so key messages come through.

  • Reactive and trend-based pitching. We connect your experts to breaking stories and seasonal news cycles.

  • Coverage tracking and reporting. We document every placement and report results against agreed goals.

How a Pitch Becomes a Placement

  1. Goals and story audit. We learn your objectives, audiences, proof points, and what makes you newsworthy.

  2. Angle and asset development. We shape the story, then gather the photos, data, samples, and spokespeople editors need.

  3. Media list and outreach. We target the right outlets and reporters, then pitch with timing in mind.

  4. Follow-up and hosting. We answer questions, arrange interviews and samples, and host press when a visit strengthens the story.

  5. Reporting and next-wave planning. We share results and use what we learned to sharpen the next round.

Who We Pitch

Food and beverage press. National and regional food media, trade publications, and agriculture outlets that cover producers, products, and the people behind them.

Travel and lifestyle press. Travel, home, and consumer lifestyle editors, plus creators who shape how people plan trips and choose products.

Mission-driven and trade press. Nonprofit, education, health and wellness, and professional services media that reach donors, members, and decision-makers.

How We Measure Results

We agree on goals at the start and report against them. Depending on your objectives, we track:

  • Placements and outlet quality

  • Audience reach

  • Message pull-through

  • Referral traffic to your site

  • Bookings, sales, or donations connected to coverage

Our approach to measurement is outlined on our Public Relations page.

Clarity Backed by Expertise

  • Media relations is one part of public relations. It focuses on earning coverage through direct relationships with journalists and editors. Public relations also includes strategy, messaging, crisis planning, events, and digital work that support those placements.

  • Cost depends on scope, the number of outlets and audiences, and whether the work is a project or an ongoing retainer. Most programs are scoped around goals and the amount of outreach required. Request a consultation for a proposal.

  • Timing depends on the story and the outlet. Daily news can run within days. Features and gift guides often need three to six months of lead time. Most programs build momentum in the first 90 days as story development and relationships take hold. 

  • No ethical agency can guarantee coverage, because editors decide what runs. We improve your odds with strong angles, targeted lists, and consistent follow-up, and we report results against agreed goals.

  • We research each reporter's recent work, beat, and audience before we pitch. We prioritize people who already cover your topic and whose readers match your customers. We add trade and local media where they reach decision-makers or drive action.

  • A hosted press visit, also called a FAM trip, invites journalists or creators to experience your destination, product, or event firsthand. It works best when the experience is the story, such as a new property, a seasonal launch, or a signature event.

  • Yes. National outlets build broad awareness, and trade media reach buyers, members, and industry decision-makers. We build a mix based on who needs to hear from you, and we often use trade coverage to support national pitches.

  • We deliver coverage reports with links, outlet details, and reach estimates, tied back to your goals. For programs with sales, booking, or donation goals, we connect coverage to referral traffic and outcomes where the data allows.

Related Services

Ready to Earn the Coverage That Moves Your Business?

Tell us about your goals and we will show you how media relations can support them.

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